Wrinkles are the lines and creases that form in your skin. Some wrinkles can become deep crevices or furrows and may be especially noticeable around your eyes, mouth and neck.

Although genetics mainly determine skin structure and texture, sun exposure is a major cause of wrinkles, especially for fair-skinned people. Other factors, such as pollutants and smoking, also contribute to wrinkling.

Anti-wrinkle face cream products and treatments help to diminish unwanted wrinkles, expression and fine lines, especially those around the eye, lip and forehead areas caused by continual facial expressions and the movement of facial muscles.

What causes wrinkles?

Wrinkles are caused by a combination of factors, some you can control, others you can’t:

  • Age: As you get older, your skin naturally becomes less elastic and more fragile. Fat in the deeper layers of your skin diminishes. This causes loose, saggy skin and more-pronounced lines and crevices
  • Exposure to ultraviolet (UV) light: Ultraviolet radiation, which speeds the natural aging process, is the primary cause of early wrinkling. Exposure to UV light breaks down your skin’s connective tissue, collagen and elastin fibres, which lie in the deeper layer of skin, the dermis. Without the supportive connective tissue, your skin loses strength and flexibility. Skin then begins to sag and wrinkle prematurely
  • Smoking: Smoking can accelerate the normal aging process of your skin, contributing to wrinkles. This may be due to changes in the blood supply to your skin.
  • Repeated facial expressions: Facial movements and expressions, such as squinting, frowning or smiling, lead to fine lines and wrinkles. Each time you use a facial muscle, a groove forms beneath the surface of the skin. And as skin ages, it loses its flexibility and is no longer able to spring back in place. These grooves then become permanent features on your face.

Depending on the reason for the cause of the wrinkle, there are different products and treatments available to help treat the various causes, eliminating the wrinkle to leave your skin with a more youthful and radiant appearance.

All products are PARABEN-FREE