Anti Ageing Face Creams and Serums

With age our skin becomes slack. Fat in the deeper layers of your skin diminishes. This causes loose, saggy skin and more-pronounced lines and crevices. The loss of the elastic tissue (elastin and collagen) in the skin with age is an important cause for the skin to hang loosely. Skin becomes more transparent as we age. This is caused by thinning of the epidermis (surface layer of the skin). Skin also becomes far more fragile as we age. For these reasons it is essential the daily use of anti ageing cream to help counteract some of the causes of aged skin.

Anti ageing face creams and serums for the more mature skin, or skin that has been exposed to harsh environmental conditions, helping to firm, tighten and smooth the skin bringing a more youthful, softer and radiant appearance to the skin.

What causes ageing?

Although age plays a major factor in skin ageing, there are other factors that can seriously affect the skin, giving it that aged look. As well as the skin becoming slack, wrinkles are also a natural part of visible signs of skin aging, they are most prominent on sun-exposed skin, such as the face, neck, hands and forearms. Decreased production of natural oils dries your skin and makes it appear more wrinkled, especially as the fat in the deeper layers of your skin diminishes.

Although genetics mainly determines skin structure and texture, sun exposure is a major cause of wrinkles and as such an aged aspect to the skin, especially for fair-skinned people. There are also other factors that can increase the signs of an aged skin, such as pollutants and smoking, both of which contribute to wrinkles.

Prevention, the best remedy

Like everything in life, if we can prevent things happening so much the better. We cannot change our natural age, but as we can see it is not only our age that brings on those unwanted signs of ageing to our skin. A healthy lifestyle approach is necessary if we are to prevent our skin from ageing, that includes; a balanced diet, regular exercise, regular hydration levels for the skin, both through drinking water and by moisturising the skin. An important factor that is sadly still overlooked is sun protection, UV rays being a key factor in the appearance of wrinkles.

All products are PARABEN-FREE